In the heart of Rajasthan lies a food revolution that began with a simple mission—to bring pure, traditional, and healthy food products to Indian households. Abram Food Ltd., founded in 2019 and headquartered in Alwar, Rajasthan, has rapidly established itself as a rising name in the FMCG sector, offering a wide range of high-quality staples with a commitment to natural processing and authentic flavors.
The Beginning: A Vision Rooted in Heritage
The journey of Abram Food Ltd. started with a vision to provide nutritious and unadulterated food that resonates with the values of Indian households. The founders saw a gap in the market—where processed, mass-produced goods replaced the traditional food processing methods known for preserving nutrition and taste. Thus, Abram Food set out to merge modern technology with stone-grinding techniques and cold-press oil extraction, keeping health and heritage at the forefront.
Led by Mr. Brij Bhushan (Managing Director), Mr. Arpit Gupta (CFO), and Ms. Mona Singhal (Director), the company combines professional expertise with a deep understanding of consumer needs and traditional Indian diets. Their leadership emphasizes quality control, transparency, and sustainability, and this has been instrumental in building trust among their growing customer bases.
The Product Range: Health Meets Heritage
One of the major strengths of Abram Food Ltd. is its diverse product line, which caters to the daily nutritional needs of Indian kitchens. Every item is produced with attention to purity and nutrition, ensuring that what reaches the consumer is both safe and flavorful.
Abram Food is best known for its Kachi Ghani Mustard Oil, which is extracted using traditional cold-press methods. This ensures the oil retains its natural antioxidants, pungency, and essential nutrients, making it perfect for Indian cooking. Along with mustard oil, the brand also produces refined soybean oil and sesame oil, catering to varied culinary preferences.
The brand’s stone-ground chakki atta is a favorite among health-conscious families. Their flour range includes
- Multigrain Atta—a mix of healthy grains like jowar, bajra, and oats.
- Besan (gram flour)—made from finely ground chana dal, ideal for both snacks and curries.
- Maida and Sooji (semolina)—perfect for baking and traditional recipes.
These products are processed at a minimum heat to preserve their natural nutrients, taste, and texture—just like homemade flour.
Spices are the soul of Indian cooking, and Abram Food understands that. Their haldi (turmeric) powder, known for its vibrant color and high curcumin content, is sourced from the best farms and ground carefully to maintain aroma and potency. The company is continuously expanding its spice portfolio to include chili, coriander, and garam masala in the near future.
In addition to household staples, Abram Food also offers a line of ready-to-eat snacks made using healthy ingredients and traditional recipes. They also produce animal feed, supporting the agricultural community with high-quality, nutritional products.
Brand Identity: Kherliwala and Rajasthani Royal
Abram Food markets its products under the brands Kherliwala and Rajasthani Royal, which reflect the company’s regional pride and dedication to authenticity. These brands are slowly becoming synonymous with quality and trust in the Northern Indian market.
- Kherliwala represents local pride, named after a region close to Alwar, and is known for its mustard oil and chakki atta.
- Rajasthani Royal caters to a premium range, offering products that emphasize royal Rajasthani taste and traditional food values.
Quality, Safety, and Transparency
One of the defining principles of Abram Food Ltd. is its rigorous quality assurance process. From raw material procurement to final packaging, every step is carefully monitored. They use stone grinding machines, cold-press extractors, and modern packaging units that seal in freshness without adding chemicals or preservatives.
Additionally, the company is deeply committed to transparency and corporate governance. Their website features a dedicated Investor Relations section where shareholders and stakeholders can access IPO documents, annual reports, and corporate disclosures.
A Growing Footprint
With a growing distribution network across Rajasthan and neighboring states, Abram Food is steadily expanding into new markets. Their products are now available in local retail stores, wholesale markets, and soon, online marketplaces. They are also exploring partnerships with e-commerce platforms to make their goods available across India.
Final Thoughts
Abram Food Ltd. is more than just a food company—it’s a celebration of Indian tradition, health, and sustainability. At a time when consumers are seeking healthier and more trustworthy food options, Abram Food stands out by offering products that are pure, nutritious, and steeped in regional authenticity.
Whether you’re looking to switch to a healthier cooking oil, stock your kitchen with fresh flours and spices, or simply support a homegrown Indian brand, Abram Food Ltd. offers a promise of quality you can taste.
Explore their full range of products and learn more about the company’s journey by visiting their official website.
